Many travel brands fail at content marketing because they do not have a clear plan or strategy.
Common mistakes include, creating content that is not focused on the target audience. There’s often a lack of on-page search engine optimisation. Many companies are also not reviewing their content marketing performance, using tools like Google Analytics.
It all starts with knowing who your audience is, and how you can help, inspire, share experiences. It’s time to become the authority in your niche. By having no strategy or plan, you lack focus and waste hours and money on creating content that no one wants to consume.
Get in touch for a free 30-minute coaching call to discuss your content strategy, and let us help your business thrive online.